Second Term Exam 3rd Year Classes (TV Advertisements)

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Class:3^rd year sc / Maths / Economy and management Duration:
2 hours

The Second Term Exam

Part one: Reading and interpreting

1. Reading: Read the text carefully then do the activities. (8pts)

Have you seen the latest ad on your favorite food, perfume, bag, clothes, mobile phone, computer, TV, etc.? Are you so “in”
the latest fad that you’ve already bought the trendiest and hippest accessories advertised? Are you updated with the newest TV commercial jingles and taglines?

These are simply the effects of television advertising to society. With more people patronizing TV these days, more and more people are carried away because of the TV ads also — without even consciously knowing it. What’s worse is that most of these viewers are negatively affected by it in a subconscious level.

These advertisements hold a great impact and effect on the viewers especially the young ones. Most of the ads usually convey their message effectively in just a few seconds that the audience have unknowingly captured the idea and internalized it - and the next thing they know, they are in the malls, buying the newest shampoo or soap or makeup.

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